Etsy is an e-commerce website with a focus on unique, handmade, or retro items. Each seller has an online shop, where they can list items for a series of small fees.
As with all outlets, Etsy marketing is really important. When you start an Etsy shop your aim should be to stand out from the crowd and connect with your market.
It can be hard to know where to start when you’re putting together the right look for your Etsy shop. Let’s take a look at some practical advice that you might want to consider.
Marketing Your Etsy Shop
Etsy Banner and Shop Icon Sizes
First up, here’s an Etsy size guide for quick reference (all in pixels):
- Etsy shop icon: 500 x 500
- Etsy banner: 3360 x 840
- Etsy small banner: 760 x 100
- Etsy profile picture: 400 x 400
- Etsy thumbnail: 570 x 456
- Etsy item listing: 800 x 1000
How to Market Yourself on Etsy
Having a great product is one thing, but you’ve then got to set up your Etsy Store, create strong branding, and promote it… Phew! We’re exhausted just thinking about it. But we know you’ve got this and we hope this short guide will help you get going.
Who are you as a brand and who is your audience? It seems obvious, but it’s often the thing people forget to take into consideration. The answers to these two questions should be heavily reflected in your branding.
Try to be known for, or specialize in, something, and convey this unique attribute across all of your branding. For example, Etsy shop ‘The Baby Galaxy’, by designer Jen Galaxy, does just what you’d expect–it sells items for babies. This is then reflected in the shop’s banner, logo (or shop icon) and name.
Taking Product Photos for Etsy
Bad photographs are too often the downfall of a great product. Make sure your Etsy product photos are the best quality possible–and that means thinking about things like lighting, composition and sharpness. You can achieve great results using your mobile phone.
More than this, though, your Etsy product photos should reflect your brand in the same way as your other images. Is your brand serious and sophisticated? Then you should try to aim for the same values with your photographs. Likewise if your brand is fun and playful. Designer Hannah Boulter sells all things cute and handmade on her store, and her product images reflect that, while still showing off her creations at their best.
Product mockups can be hard to get right–here are some templates from Envato Elements to help, and you can download as many as you like once you’ve subscribed.
Etsy Social Media Strategy
Getting your Etsy shop right is essential, but it’s just the first step–how will people get to know about it? Making good use of popular social media channels like Facebook and Twitter is something that all savvy shop owners are doing right now.
Remember, which channels you use and how you use them should be directly informed by who your audience is and which platforms they exist on. With that in mind, here are some of the best ways to make use of those platforms:
- Facebook – If you have the time and patience to give your brand personality and heart, then you can really reap the rewards of that on Facebook by engaging in conversations with your audience, as well as testing giveaways and special offers. Check out our roundup of Facebook post templates.
- Twitter – If you’re a person of few words, then Twitter’s strict character limit might be for you. Proactively connect with relevant influencers to get your brand seen by their followers.
- Instagram – Home of all things visual, Instagram is perfect if your image game is strong. Make good use of hashtags for a better chance of being discovered, and try posting Instagram Stories for personal and engaging behind-the-scenes content.
- Pinterest – Another visual platform, Pinterest is great for you if the type of product you sell already has a solid fanbase. Choose a Pinterest post template from our roundup.
Check out our Social Media Marketing Guide for more advice on how to optimise you Etsy social media strategy and create content that drives results for your business.
Check out our guide to how to make social media videos and which video formats you should be using across Facebook, Instagram and more.
Discover our guide to social media strategy, including creating content, using social media tools, running social media ads.