Product Video

A product video is one of the most powerful ways to launch your big idea. The best product videos help the audience imagine how your latest creation can benefit them. Best of all, videos are a dynamic and immediate way of showing your product in action and demonstrating the features that make it a must-buy.

Spring office Vogue on laptop

@mrsannief, Twenty20

How to Promote a Product Using Video

These days, you only have your audience’s full attention for a few seconds at most. When you’ve just launched a new product, the hard part is presenting it to potential users before losing that attention. A product video can cut straight to the chase and show the value that the product brings to the table. Some ideas are just better explained in motion than with wordy value propositions, and that’s exactly where product videos come into their own. Learn how to promote a product using video in our guide.

Best Product Video Templates

Not everyone is a professional video producer. That’s why it helps to use pre-built product video templates that have all of the elements you need already built-in. Instead of opening a video editing app and starting with a blank canvas, you can use a template that has most of the hard work already done for you. Just open it up, add your product details and footage, and then export a finished video that you can share with your audience. See some of the best product video templates in action and learn how to use them on your next product launch.

Related stories