Sports Team Logos

If you’re a sports fan then you’ll instantly recognize your favorite sports team’s logo; it’s synonymous with their identity, and is the first thing people think of when it comes to their team or club. So it’s really important to design a sports logo that you’re proud of and that represents both your sport and your team, whether you play football or rugby.

How to Design a Sports Team Logo

Your sports logo design should be heavily inspired by the things that the team is known for, including the locale and their home ground or venue. Every town, city or nation has its identity, and tapping into that when you’re thinking about how to make a sports team logo can help you win supporters.

You should aim to make your logo different from your competitors, with a simple and timeless design. Ideally, you don’t want to be constantly changing your logo; consistency helps to embed an identity, and recognizable brands build trust. Using a template to create your sports logo can help you make something professional-looking, without you having to start from scratch. With Placeit you can make a sports logo within your browser, so you don’t need to hire a designer or use professional software to create your design.

If you’re familiar with Adobe Illustrator, Adobe InDesign, or Adobe Photoshop but you still want a template as a starting point, choose from a selection at Envato Elements or Envato Market.

Best Sports Team Logos

Girls basketball game

@JJFarquitectos, Twenty20

Lots of options is great, but it can make it difficult to know which direction to choose. Check out our roundup of the Best Sports Team Logos across Placeit, Envato Elements and Envato Market to get inspired about the key elements of a sports logo, such as color, motion and icons. For example, if you were making a basketball logo you might want to feature just a ball and your team’s name, or you might want to combine a ball with your team’s mascot. The New York Knicks have made great use of this style over the years.

Soccer team logos are some of the most sought after, and as a result there are lots of great design options when it comes to creating your own. This soccer logo template contains options for everything from a standard ball and slogan, to shields, trophies, a player kicking a ball, and much more – all in one template – so you can test them out with your team name and colors.

If you want to try a template to get you started with your sports logo, there are options for every type of sport, including wrestling logos, rugby logos, and volleyball logos. There are even logos for sports camps, events and bars if you’re considering developing your sports brand in other areas.

Logo Design Guide

When it comes to how to design your logo, here are some tips to get you started:

  • Keep it simple so that it’s easily recognizable when scaled to different sizes
  • Be consistent with your colors, fonts and style
  • When choosing imagery or icons, think about what is relevant for your sports team
  • Avoid fads and trends – try to design something timeless

Looking at your town’s history can stimulate creativity and help you take those first steps towards creating your logo. For example, this English soccer team’s logo gives a nod to the old industries that the town was famous for, as well as to the location of the new stadium (built over an old colliery); it also incorporates popular local landmarks, such as bridges and a monument.

In terms of color, it’s best to choose a limited palette when you create your logo, and to reflect the colors that your team wears or is associated with. Most recognizable and successful sport team logos make use of only one or two colors: if you look at the New York Yankees as an example, the logo is simply an interlocking N and Y in one color – less is more!

Related stories