A tutorial video is a great way to help someone learn a new skill, to educate, or simply to add value to your existing offering. Lots of people find that watching something in action, following along or flipping back and forth through the video, is an easier way to learn. Tutorial videos can come in many forms; here are some examples:
1. DIY how-to – your audience is taken through a step-by-step guide with the goal of completing a skill or creating something at the end. This tutorial teaches drawing skills:
2. Demonstration video – you show your audience how to use a product, or you demonstrate or explain a service. This product tutorial from Nespresso highlights the key design features of the brand’s Pixie coffee machine:
3. Personality-led – you create an engaging, brand-led video where your personality shines through. This tutorial on how to add scars, tattoos and digital makeup using After Effects features Celina from the blog ‘Fables in Fashion’:
YouTube tutorials are popular because they’re more interactive and engaging than a book or audio. Here, you can jump to related content quickly in order to advance and improve your knowledge of the subject or skill that the tutorial video teaches.
Whether you’re considering YouTube marketing, or another type of social media video to distribute your tutorial, check out our Video Marketing Guide for advice.
How to Make a Tutorial Video
There’s no perfect way to make a tutorial, but there are best practices to help your tutorial get viewed and liked, and ensure your audience sticks around. Here are some things to consider when you’re thinking about making tutorial videos, and some articles you might find useful:
1. Choose equipment wisely. You don’t necessarily need to rush out and buy a brand new setup, but it pays to learn the basics of good visuals and getting your sound right.
2. Get the light right. Harsh shadows and bright light can be off-putting and unflattering, so try to use environmental light when you can, or a proper studio lighting setup.
3. Keep footage steady. Wobbly footage is a surefire way to turn viewers off, so learn how to capture good, steady visuals.
Using a tutorial video template will enable you to create a professional video, quickly and simply. If you use Adobe After Effects or Adobe Premiere Pro, Envato Elements and Envato Market offer a large selection of templates. If you’d prefer something that doesn’t require as much technical know-how, then try Placeit, where you can make your tutorial video in your browser.
Best Tutorial Video Templates
If you’re looking at templates, our roundup of Best Tutorial Video Templates is a great place to start. With Placeit’s templates, you can use your own footage or stills, or you can make use of the stock footage available within the video maker to populate your tutorial video. It’s really easy to customize the colors, fonts and content of every template, so you can make something that appears bespoke and suits your brand look and feel.
- If you have a beauty blog, fashion or makeup brand, then the Slideshow Maker for a Makeup Tutorial would be a great choice – you can combine footage or photographs with text-based tips.
- If your audience is dreaming of travelling to far off lands, your Slideshow Maker for a Travel Step by Step Tutorial will get them ready for the adventure of a lifetime.
Our tutorial template roundup also includes tutorial video templates for Adobe After Effects and Premiere Pro, available for purchase on Envato Market or as part of an Envato Elements subscription.