Discover how to create a successful video marketing strategy and start producing great video content with our 10-chapter guide.Written by Nona Blackman
Successful video marketing begins with a sound strategy. Discover how to captivate audiences and drive action through your video content.
Clear objectives will guide your video-making process, and ensure your video marketing gets buy-in from business leaders.
From Facebook Live to vertical video, explore the past, present and emerging trends that could inform and influence your video marketing strategy.
Video isn’t a one size fits all format. To reach the right audience, you need to know how to make and distribute videos across different channels.
If you want to create great videos, take some advice from the brands and influencers who’ve conquered the format.
Whatever your budget or timeline, this framework will keep your production process on track.
Costs can be saved at every stage of video production. This chapter will help you decide which video type and approach is right for your project.
From picking a placement to creating a video ad, find tips, tricks and inspiration to ensure your next campaign performs as expected.
You’re not alone when it comes to video marketing. Arm yourself with tools for every stage of the process, including editing, hosting and measuring success.
Don’t set and forget your video marketing strategy. Use metrics to make informed decisions about how you move forward, again and again.
Get to grips with the top video trends and formats by dipping into our video marketing glossary. Discover the A-Z of video, from Animated GIFs to Webinars.