From picking a placement to creating a video ad, find tips, tricks and inspiration to ensure your next campaign performs as expected.
Video advertising refers to ads that use videos and run before and/or after an internet video stream. The beauty of video advertising is that videos can be relatively inexpensive to make and, once posted, can stay online attracting views indefinitely, even when you’ve stopped promoting the content with ads.
If you’ve been hesitant about taking the plunge into using video in advertising, here are a few reasons why you should go for it.
With its winning combination of images, sound and sometimes text, video stimulates the senses, engages the emotions, and communicates complex ideas quickly and easily.
72% of people say they’d prefer to learn about a new product or service by watching a video rather than by reading text, and 79% say a brand’s video has convinced them to buy a piece of software or an app.
48% of people said they’d be most likely to share video content with their friends, ahead of any other type of content.
83% of marketers say video gives them a good ROI. In addition, the Aberdeen Group found that marketers who use video grow company revenue 49% faster each year than companies who aren’t using video for marketing.
87% of businesses use video as a marketing tool and this is up from 63% over the last year.
As a solopreneur or small business owner, you probably have a limited budget for advertising. This makes it critical that you use your money wisely to create the most effective ad campaign possible, that you can distribute through several channels. Here are the five most important keys to creating an effective video ad campaign:
You can’t create an effective ad campaign without a solid plan. Before you set about creating any content, you need to identify your goals and objectives for the campaign, and how you intend to achieve them. Determine factors like location, actors, equipment and wardrobe required, as well as schedule and budget, and keep these details front and center throughout the process.
Think of your script as your guide to keeping you on track and hitting all the points you want to cover in your ad.
As with most social media content, your advertising video should be designed to have maximum impact in the shortest amount of time. If you take too long to get to the point, your audience will just bypass your ad and move on to something more compelling. So keep your video under 30 seconds and make it attention-grabbing.
You really don’t have to break the bank to create a successful ad campaign, you just need smart thinking and smart tools, like Placeit´s Video Maker or these excellent video templates from Envato Elements, which can take the headache out of the post-production process.
Your customers need a reason to click through to your point of sale or special landing page from your ad, so lure them in with an offer they can’t refuse.
Next up, in Chapter 9: Video Tools, we cover the best and most indispensable video marketing tools available today.