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09 Video Tools

You’re not alone when it comes to video marketing. Arm yourself with tools for every stage of the process, including editing, hosting and measuring success.

With video traffic predicted to account for 80% of all online consumer traffic by 2022, you can’t afford to ignore the internet video marketing revolution. But let’s face it, the myriad steps that go into producing and publishing videos and analyzing audiences’ responses to them can be expensive and time-consuming–especially for small businesses. The solution is to take advantage of the best video marketing tools available to plan, execute and analyze your video marketing strategy.

“Globally, IP video traffic will be 82% of all IP traffic (both business and consumer) by 2022, up from 75% in 2017.” - Cisco

Let’s look at some of the top tools across all stages of the video marketing process.

What’s in Your Toolbox?

Production Tools

Video Scripting

If you’re creating longer videos, such as tutorials, there are many moving parts to keep a handle on. That’s why a video scripting tool is indispensable to keep you organized, maintaining a chronological list of shots, dialogue and action, and detailing the who, what and when of each scene.

Celtx is a video scripting tool that will take you from concept to completion. It not only gives you complete control over your storyline but also enables you to establish a schedule, allocate and monitor budget, and allow the entire production team to add content and make changes at any time.

Price: From US$15 to US$20 per month


Video Maker

Creating an effective video doesn’t have to be complicated or expensive. All it takes is a good idea, a video maker, and a choice of smart video templates to help you realize your vision. In-browser video makers feature templates in a range of formats that you can edit without the use of software.

Placeit can simplify the video editing process by providing templates, from slideshows to Instagram Stories, into which you can drop your own images, text and video clips to create compelling videos. Video templates come complete with a selection of music tracks to elevate your video.

Price: US$29 per template or unlimited downloads from US$29 per month


Video Editing

If you use a video maker, all your editing is done for you in the online tool. However, if you create a video without the assistance of a video maker, you’re going to need post-production software to edit your footage and create a polished and professional end product.

Adobe Premiere Pro is one of the best video editing software options on the market. It allows you to import all your footage, edit it, import and add motion graphics from Adobe After Effects, and export your files in various formats when done.

Price: US$20.99 per month, or US$52.99 per month for the entire Adobe Creative Suite


Tip: You can speed up the process by purchasing a professional template from Envato Market or subscribing to Envato Elements to download unlimited video templates, stock footage and audio files.

Distribution Tools

Video Hosting

YouTube, Facebook and Instagram are great for sharing your videos on social media, but if you want to create videos for your landing page or place videos behind a paywall that only select users can access, then you need a video hosting service like Wistia (side note: Envato is a Wistia customer).

Wistia allows you to store your videos on its server and embed responsive, lightweight, and SEO-friendly videos anywhere on your own website. In addition, Wistia tracks how each viewer watches your video, to give you insight into the consumption habits of your target audience.

Price: From $99 per month


Video Streaming

Lots of businesses are getting into live video streaming as a way of engaging potential customers and building brand awareness, through Q&A, classes, interviews, presentations, etc. All you need for a live stream is an internet-enabled device, like a smartphone or tablet, with a good mic and camera, and a platform to broadcast on, like Crowdcast.

Crowdcast allows you to set up your live event, register viewers, automatically send reminders, stream your event in real time, interact with participants and analyze responses afterwards.

Price: From $49 per month for light users to $195 per month for heavy users


Measurement Tools

Video Analytics

Every video marketer needs great video analytics software to find out who your viewers are and how they engage with your video content. This helps you to determine the effectiveness of your video marketing approach and to strategize about how to optimize your content to increase engagement and conversion. We’ll cover this topic in the next chapter on Video Measurement but, for now, while most video marketing platforms provide analytics, if you want to drill down to understand and reach your audience more effectively, you need tools like VidIQ (side note: Envato is a VidIQ customer).

VidIQ helps marketers make decisions such as choosing your title, description, tags and keywords. It provides insights from your competitors’ performance, enables you to discover what’s trending in your category, and more.

Price: From $7.50 per month


The Anatomy of an Online Video Maker

Placeit’s Video Maker is designed to help you create video content quickly and easily. When you open up the Video Maker, the screen is divided into various areas for customizing your video template. Watch this explainer video to find out more:

What Next?

Now that you’re well versed in the Placeit Video Maker, and you’re aware of a number of other good video marketing tools available, head to the next chapter to learn more about measuring video performance.